Helping Marks & Spencer deliver personalised and bespoke clothing to schools
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To design and build a personalised shopping experience for ordering school clothing.
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DHD was involved in designing the front end interface within the Marks & Spencer website. This offered customers the ability to customise school clothing with their unique crest across a wide variety of items.
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The experience received praise across the nation from parents purchasing items generating increased sales, repeat purchases and returning visitors impacting sales across other areas of the store.
DHD helped Marks & Spencers bring the online purchase of school uniform far above that of competition. Offering customers a user friendly and intuitive way find and personalise the exact items they were looking for.
Prove it
Online revenue for school uniform across the Marks & Spencer website increased YOY by 53%. Not only this but repeat purchases and returning visitors increased by a further 30%. Surpassing targets for the year exponentially.
Marks & Spencer continued to work with us to see other potential areas of the site we could leverage the same strategy and successful impact.
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